In line with my resolutions I am designing up all new marketing materials. While I don’t necessarily agree that artists need branding, I take a lot of comfort in having a strong visual identity that compliments my work. I designed the basic concept ages ago and it has really been a good look to build upon. I can make it fancy with the feature swoosh, or keep it simple with the more subtle swoosh and my name.
I’m getting together everything I need to start approaching galleries for representation. I have an amazing portfolio from Zetta Florence in a box that I am looking forward to stocking with all new photographs of my work, and these additional materials mean that I should be in great shape. I worry about the printing process though - Because I do pretty much everything online, This will be a proof free experience, so it might not work out. plus I hate parting with moneys. I’m not so much cheap as tight fisted..
Tags: art marketing, artist
