Boundless Gallery to close it’s Virtual Doors

I don’t understand how their business model could be losing money, the overhead costs should be covered by artist payments and commissions. the paypal fees are passed onto the artists and maintenance should be minimal. however, I feel that in the last year or so Boundless has let it’s marketing slide, not tapping into social media enough or keeping their design modern and up to date. the mixed colors, fonts and styles have led to it looking sloppier, less high end.