I want to build up my online presence even more. Build on what I have created and refine my practices. I also want to add some YouTube into the mix. I hate YouTube, but I cannot deny it’s power. I also want to finally make a landing page for my facebook fan page!
This year may finally be the year of the website redesign. It might be time.
I want to work on my online galleries to make my listings as good they can be, I also want to increase my sales.
These goals are all related. my online presence is a large part of my success as an artist. I started using a lot of social media tools before social marketing was even really a thing.. but I’ve stayed away from youtube. mostly because of the comments. and the inanity. I don’t love the idea of my work being on the same site as dogs pissing on keyboards. but, I also know that it is, truly, the last untouched arena for me, that it has massive sharing appeal and a huge following. sometimes you just have to Suck it up princess! (this seems to be becoming my theme this year). videos show more about art than photos can, sharing the works with people is the key and being precious about it won’t sell paintings! I have the software, the knowledge, I just don’t have any excuses.
my facebook page is going really strong, it could use some videos, some more images (must paint must paint) and a nice branded landing page. something to entice. that’s next weeks project.
as far as redesigning my webpage goes, I’ve been using iweb with some haxies to create my page, and it’s good, it’s certainly easy and it doesn’t distract me with fun code to play with, but I need to step it up a bit. I’m thinking of going to wordpress and a professional theme for artists with my own customisations. wordpress is so much more than a blog, it’s a fantastic Content Management System and I think it will really help with my SEO efforts. the problem with being a geek, however, is the constant itch to tweak, code and improve everything, and often I get so caught up in that I forget about painting! and that is the one thing I have to do this year over everything else. I’m looking at some artist website services as well, to prevent me from scratching the tweak itch.
I’m looking around still for an online gallery to replace Boundless Gallery, I’m using Discovered Artists and Artfire currently but I’d like to work further to finish uploading all my works for sale and make the descriptions and photographs as compelling as possible. I also want to finish my ‘view in a room’ images. they will help with my videos as well!
So.. Here is what a Gantt of this process would look like. no it is pretty anal to create a Gantt of something like this, a todo list works just as well, but I started something so here is my online strategy for the year in Gantt form. Online Goals